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Real Client Results from Legal to Pets, Trades and Beyond
Running Google Ads is one of the most effective ways to generate new leads and sales, but the real challenge lies in turning clicks into conversions at a cost that makes commercial sense. Success does not come overnight. It takes testing, optimising, and refining campaigns until the right combination of keywords, targeting, and ad creative delivers maximum returns.
At our agency, we have been managing PPC accounts for clients across a wide mix of industries. From national law firms to countrywide pet service providers, from local trades in central Scotland to energy suppliers and even sports kit suppliers for local clubs, our approach has been proving itself in measurable results.
To give you a sense of what is possible, we have compiled real performance data from six different live campaigns, covering the past two month period. These examples highlight the variety of sectors we work in and show how we tailor Google Ads to deliver results across national and local markets at a whole range of ad budgets and spend to secure real life conversions. Some campaigns have matured over years, while others in these examples are only three months old but already showing strong results.
Law Firm Campaign – Nationwide Reach
One of our clients is a large legal services firm operating across the country. For them, visibility on Google is critical as people search for specialist help. Over the course of two months, the campaign produced:
- 6,970 clicks
- 334 conversions
- Average cost per conversion of £67.08
- Total ad spend: £22.4K
Legal services are a competitive sector, with high cost per click, but by refining the campaign structure and focusing budget where enquiries were strongest, we achieved a steady flow of new client leads at a sustainable cost.
Pet Services – Countrywide Campaign
Pet services is another highly competitive industry online, but here the results show just how effective careful optimisation can be. This client’s campaign delivered:
- 10,100 clicks
- 486 conversions
- Cost per conversion of just £7.63
- Total ad spend: £3.71K
By refining search terms, adjusting bidding strategies, and focusing on the highest-converting keywords, we were able to deliver almost 500 leads for a relatively modest budget.
Central Scotland Trade Services
For a trades business covering Central Scotland, the goal was to drive steady enquiries from local customers looking for skilled services. Over the period measured, the results were:
- 4,520 clicks
- 395 conversions
- Cost per conversion £20.35
- Total ad spend: £8.04K
This shows how regional businesses can compete effectively and generate affordable leads even in local markets, where competition is often intense.
Energy Sector – Nationwide Campaign
The energy sector is fast-moving and cost-sensitive. Our campaign for a UK-wide client in this field delivered:
- 8,190 clicks
- 95 conversions
- Average cost per conversion £66.25
- Total ad spend: £6.29K
Although the conversion volume here is smaller, the leads are high-value and the return on investment is significant when each conversion represents a contract worth many times the advertising spend.
Legal Services – Countrywide Campaign
Another legal sector client shows the difference PPC can make when carefully managed. Their campaign results included:
- 8,880 clicks
- 189 conversions
- Cost per conversion £42.20
- Total ad spend: £7.98K
With high-value services such as litigation, trust, and contract law, the cost per conversion is justified many times over by the value of each client enquiry.
Sports Kits – Local Market
Finally, for a sports kit supplier focused on local areas, Google Ads has been an efficient way to capture new team and club orders. Results show:
- 2,000 clicks
- 31 conversions
- Cost per conversion £33.17
- Total ad spend: £1.03K
Even with a smaller budget and narrower targeting, the returns prove the value of PPC for specialist suppliers in competitive local markets.
Why These Results Matter
What these six examples show is that Google Ads can work across almost any industry. Whether the campaign is targeting national coverage or small regional areas, careful optimisation makes all the difference.
The process takes time. Initial campaigns often start with higher costs per conversion, but as we test, refine, and adjust, the performance improves. Over time, the wasted spend is cut, budgets are focused on the highest-yielding searches, and the return on investment grows stronger.
This is the benefit of working with a professional, approved Google Partner. Our team manages accounts day to day, applying proven strategies across different sectors and learning from each campaign to continually improve results.
PPC FAQs
How long does it take to see strong PPC results?
You will see traffic and leads almost immediately, but it usually takes 2–3 months of optimisation before a campaign reaches its most efficient level.
What size budget do I need?
Budgets vary by sector and goals. Some clients spend around £500 per month in local markets, while others invest several thousand for larger campaigns. The key is ensuring the spend delivers a return that makes commercial sense.
If you do not have the PPC budget to give it a proper go, it is often better to keep your money. Running on too small a budget will not give the campaign enough traction to learn, optimise, and generate consistent results. As a rule of thumb, if you cannot support your campaigns for at least six months with the level of spend your business and region require, then spending for example under £500 a month is unlikely to achieve anything worthwhile. In that case, it is more sensible not to run PPC at all and keep your money in your pocket.
How do you measure success in PPC?
We track conversions, cost per conversion, and overall return on ad spend. It is not just about clicks but about how many of those clicks turn into real enquiries and sales.
Can PPC work for local businesses?
Yes, absolutely. By setting precise geographic targeting, local companies can focus spend only on their service areas, and can expand out into wider areas when as if required.
Do I need dedicated landing pages for PPC?
Yes, in most cases dedicated landing pages are essential. Standard website pages are rarely built with conversions in mind, and that means you can lose leads even if the ads are driving good traffic. A proper landing page is designed solely for the purpose of your PPC campaign, with clear messaging, strong calls to action, and no unnecessary distractions.
Having the right landing page not only increases the number of enquiries or sales you get from the same ad spend, it also improves Google’s quality scores for your ads. Better quality scores reduce your cost per click and improve your ad positions, meaning your budget goes further. While landing pages are an additional expense, they usually pay for themselves many times over through higher conversion rates and lower advertising costs.
Why use a Google Partner agency?
A Partner agency has proven results, certified expertise, and direct access to Google support. This ensures campaigns are structured correctly and managed to deliver the strongest return possible.
Over £1.8 Million in Google Ads Budgets Managed
When choosing who to trust with your advertising spend, experience counts. Our team has now managed more than £1.8 million in Google Ads budgets across a wide range of sectors. That level of account management gives us deep insight into how different industries behave, what types of campaigns work best, and how to adapt strategies to keep improving performance over time.
This long-term, hands-on experience means we do not just react to trends, we recognise patterns and apply proven methods that save money and increase returns. We have seen how campaigns evolve over months and years, how to manage budgets through seasonal shifts, and how to refine strategies so that every pound is working harder for our clients.
For businesses, this experience translates into confidence. You are not trusting your budget to trial and error, but to a Google Partner agency that has consistently delivered results over years and across millions of pounds in managed ad spend.
Ready to Improve Your PPC Returns?
The results above are real proof of what expert PPC management can achieve. Whether you are in legal services, pet care, trades, energy, retail, or specialist supply, Google Ads can deliver high-quality leads that grow your business. We will review your services and marketing, then advise on likely monthly ad budgets and whether PPC makes sense for your business. It is not always the right answer for everyone, but when the figures add up the return can be massive, delivering a steady flow of new leads, enquiries, and sales to help you grow your company.
As a UK-based, Google-approved partner, we manage PPC campaigns across local and national UK markets. If you are ready to cut wasted spend and secure better results from your PPC investment, our team is here to help.
Our Creative Marketing Agency offers an array of branding and promotional services. Click here to explore our full range of services in more detail on Web Design Services, Ecommerce Online Shop Development, SEO Marketing For Your Business, Google PPC Per Click Campaign Management, and our Graphic Design Services we provide from our Glasgow base.
Learn why having a strong, well-planned marketing strategy is essential for climbing search engine rankings and securing long-term visibility. If you are ready to see how we could deliver similar results for your business, get in touch.