Digital Marketing Tips

Why more customers don’t always fix a business Every business wants more sales, more customers, and more visibility. But as the story of Cazoo shows, sales alone do not guarantee success. You can have the best marketing campaign in the world, but if the core of your business is not profitable, no amount of promotion… View Article

Why Cazoo’s £1b rise and fall proves growth without profit always fails The story of Cazoo is a cautionary tale for any business chasing growth without a solid profit plan behind it. Backed by bold marketing, high-profile sponsorships, and huge public visibility, the company quickly became one of the most recognised names in the used-car… View Article

Real Client Results from Legal to Pets, Trades and Beyond Running Google Ads is one of the most effective ways to generate new leads and sales, but the real challenge lies in turning clicks into conversions at a cost that makes commercial sense. Success does not come overnight. It takes testing, optimising, and refining campaigns… View Article

From Zero to Nationwide Leader Back in 2020, a business came to us with a problem. Their website was nowhere to be found in online searches. We built them a modern, well-structured site and got to work on their organic SEO. Within months we started to see movement, and over the following years we matured… View Article

Why AI Isn’t Killing SEO – It’s Rewarding the Smartest Agencies As more businesses panic over whether AI will wipe out SEO, the truth is quietly emerging among digital experts: AI isn’t killing search engine optimisation. In fact, it’s doing the opposite, rewarding those who get SEO right. At DDA (Domain Design Agency), we don’t… View Article

Why Sole Traders Still Need a Professional Website & GMB Listing – Even If You Get Work Through Social Media or Other Online Platforms If you’re a tradesperson who gets a steady stream of work through social media, Checkatrade, MyBuilder, TrustATrader or any of the other popular trade sites, you might be thinking, “Why do… View Article

SEO Is Not Dead – And Here’s Why Every few years, dramatic headlines claim, “SEO is dead,” stirring up unnecessary panic among businesses. Let’s be clear, this couldn’t be further from the truth. The reality is that SEO and PPC continue to evolve, becoming even more essential for businesses looking to thrive in today’s digital… View Article

Reclaiming Value from Your Marketing Spend with Unmatched Expertise If you’re reading this, you’ve likely invested significantly in Google Ads, only to feel let down by the results. Perhaps you’ve tried a few different agencies, yet the quality of leads has remained frustratingly low. At our Glasgow-based agency, we understand your concerns, and we’re here… View Article

Should We Include Staff Photos on Our Website? Including staff photos on your ‘About Us’ page can have a significant impact on both user engagement and SEO. It’s a common question we receive, so here’s a balanced look at the pros and cons, along with key marketing and SEO considerations to help you decide whether… View Article

Showing what you do in a video is unbeatable Hello there, businesses across Scotland! In the ever-evolving landscape of digital marketing, video content has become the tartan of the marketing world – bold, eye-catching, and utterly indispensable. But why is video marketing so crucial, and how can your local business harness its power? Sit back,… View Article

In today’s fast-paced digital world, capturing the attention of your customers can be challenging. More people are discovering new companies services and products online, making the internet the ultimate marketplace. With eCommerce leading the way, but now service driven businesses getting get rewards from their PPC ads, across the board having a strong digital presence… View Article

The COVID-19 pandemic has had a significant impact on businesses worldwide, like any period of downturn when a business experiences a drop in sales and revenue. As a result, some business owners may be tempted to cut costs, including their marketing budget, to save money. However, cutting your company’s marketing budget could have negative long-term… View Article

What’s the difference between a successful marketing campaign and one that lands with a thud? Defining a clear goal. 🥅 The only way to get the most out of your marketing dollars is first to understand what you want them to do! It may seem simple, but start by asking yourself a few questions: 💬… View Article

Does your business feel a little bit like you’re on a rollercoaster? 🎢 One minute, things are so busy you can hardly keep up, and the next, it’s a virtual ghost town. 👻 While almost every business has some seasonality, constant swings in volume may indicate you need to look at your marketing! 🔍 During… View Article

Whatever amount of video content your brand is putting our right now, it’s time to double it. Video continues to become more integral to the online shopping experience, whether B2B or B2C, with Google even listing them on the Page 1 search results. Here are a few eye-opening stats about the Video Future: 70% of… View Article