The countdown is in full swing! With the retirement of Universal Analytics on July 1, 2023, it’s critical time now for businesses to switch to Google Analytics 4 (GA4) if you haven’t already make the switch. As a Google-approved partner marketing agency, we understand the importance of staying up-to-date with data tracking. In this article,… View Article
Google’s core updates can have a significant impact on businesses that heavily rely on organic traffic. With Google handling over 93% of web search queries, a drop in website traffic due to a core update can have negative implications for the profitability and viability of many businesses large and small. However, there is hope. By… View Article
A ‘MUST READ’ IF YOU’RE DOING OR GOING TO BE SPENDING MONEY ON SEO IN GLASGOW. What is Organic Search Engine Optimisation? To keep things simple, Search Engine Optimisation is the art of getting your website high up in the Google ranks. The closer you can get to the top of the search engines the… View Article
Organic SEO is one of the hottest buzzwords in the world of digital marketing. Simply put, organic SEO is the array of non-paid methods that ranks your website higher in search engines. That’s essentially what organic SEO means, when we’re discussing expanding your reach. You aren’t trying to take artificial shortcuts, like paying for Facebook… View Article
These days, catching the attention of your customers is a tricky business. More people are finding new companies and new products through the internet, and it does not take a genius to work out that the internet is fast becoming the brand new marketplace, with eCommerce companies already leading the way in how a vast… View Article
It might even be the catchphrase of the digital era – content is king. But why? In this article we take a look at exactly why if you are operating online, your business or marketing strategy might live or die by the quality of your content. The attention grabber Content can perform many different functions… View Article
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