DDA's Google PPC Pay Per Click Campaigns Advertising

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DDA Approved Partner: Local Expertise Google PPC Advertising

Are you ready to supercharge your online presence and drive more leads and sales? Look no further than DDA, your premier UK-wide pay-per-click (PPC) Google approved agency. We are dedicated to helping businesses across the UK achieve unparalleled brand exposure and skyrocket their online success. Our team of PPC experts excels in crafting customised strategies from Google paid search keywords to deliver conversions and generate valuable leads for your business.

Discover Premium PPC Within The UK

The United Kingdom, a diverse and dynamic marketplace, presents endless opportunities for businesses of all sizes. From London to Edinburgh, Manchester to Glasgow, and everywhere in between, our services cater to clients across the entire UK from our base here in Glasgow. We take pride in establishing long-term relationships with all our clients, whether they are just a short ten minute drive away or located at the southern most point of England. Regardless of your location, every client receives the same exceptional level of service from us to help their business marketing succeed with our Google PPC Advertising services.

The PPC Competitive Landscape

While the UK offers numerous opportunities, it also presents a highly competitive market. To stand out and captivate your target audience, you need well-planned digital marketing strategies to help build your brand in your local market, or wider across the country to gain the conversions you need to give you the best return of leads for your keywords, and that's where DDA comes in.

Examples of Some Great PPC Results

At DDA, we pride ourselves on delivering exceptional outcomes for our clients. Here are some examples showcasing our clients' recent successes over the past months:

+540% Increase in Website Traffic
+420% Growth in Online Sales
+680% Surge in Click-Through Rates
+780% Rise in Conversion Rates
+620% Expansion in E-commerce Revenue
+450% Surge in App Downloads
+720% Boost in Lead Quality
+680% Increase in Return on Ad Spend (ROAS)
+580% Growth in Website Engagement
+490% Increase in Brand Visibility

These remarkable results reflect our commitment to achieving PPC excellence and success for our clients, no matter what your aim is from a campaign have a chat with us about your own business needs, and find out how we can help you 0800 118 2411.

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Experience Great ROI With Our Google PPC Services

DDA's Pay Per Click Expertise

At DDA, we are a team of seasoned PPC experts based local to you in the Uk from our Glasgow base. We empower our clients to take control of their marketing and lead the way across search engines to be found, ensuring a great return on investment (ROI) in all industries or sectors. Partner with us, and you'll bypass the guesswork, gaining a competitive edge and allowing you to focus on converting incoming leads, while we build and manage your ad campaigns.

Our Google Paid For Search PPC Keypoints

Keyword Research: Unlocking Your Visibility Potential
In the world of Google PPC, success begins with understanding the language of your target audience. Our meticulous keyword research goes beyond the surface, diving deep into the digital landscape to uncover the exact terms and phrases your potential customers are using. By doing so, we not only reach a wider audience but ensure that your message resonates with the most relevant users. It's about speaking their language and guiding them to your offerings, making your online presence more impactful and your campaigns more cost-effective.

Landing Page Conversion: Elevating User Experience for Results
A well-designed landing page is your virtual storefront, and it plays a critical role in driving conversions. Our high-performing landing pages are meticulously crafted to create an engaging and intuitive user experience. We understand that when visitors arrive at your landing page, they are one step away from becoming valuable leads or customers. That's why we focus on optimising page design, content, and calls to action. Every element is strategically placed to guide users toward their desired actions, whether it's making a purchase, filling out a form, or contacting you for more details. We turn your landing pages into conversion powerhouses.

PPC Management: Your Tailored Path to Success
No two businesses are alike, and neither should their PPC strategies be. Our PPC management services are designed with your specific requirements in mind. We take the time to understand your industry, target audience, and unique goals. Then, we craft a bespoke PPC strategy that aligns perfectly with your business objectives. Our team continuously monitors and optimises your campaigns, ensuring that your online visibility is maximised while your budget is optimised. With us, you can rest assured that your PPC efforts are in the hands of experts dedicated to your success.

Paid Advertising: Crafting Campaigns that Drive Growth
Our Google Ads experts are masters at creating pay-per-click campaigns that go beyond mere clicks. We focus on boosting brand awareness, generating leads, and driving sales. Whether you're looking to expand your reach, launch a new product, or drive targeted traffic, our paid advertising strategies are tailored to your business objectives. We don't just set up ads and let them run, we continually refine and optimise your campaigns to ensure they deliver the results you need. It's about making your investment in paid advertising work harder and smarter for your business.

Conversion Rate Optimisation: Maximising Your ROI
Your website is a valuable asset, and we're here to help you make the most of it. Our focus on conversion rate optimisation means that we fine-tune your website to ensure it's a conversion magnet. We analyse user behavior, identify pain points, and make data-driven improvements that lead to more conversions. From compelling copywriting to seamless navigation and persuasive calls to action, we leave no stone unturned in our quest to maximise your ROI for Google paid per click advertising. We're not just about driving traffic, we're about turning that traffic into valuable leads and customers.

Each of these services is a critical piece of the puzzle in achieving PPC excellence. We're not just a PPC agency, we're your partner in creating a strong online presence, driving meaningful interactions, and achieving your business goals. If you're ready to transform your digital marketing strategy and take your business up a level, let's start a conversation today and find out how we can improve your incoming leads. Your success is our mission.

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Don’t take our word for how good we are helping you generate leads and sales.
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DDA Google Approved Partner: Your Ticket to Digital Dominance

In the ever-evolving realm of digital advertising, trust is paramount. That's why we're proud to hold the coveted title of a Google Approved Partner. What does this mean for you? It's your assurance that when you choose us as your PPC agency to manage your pay-per-click advertising, you're aligning your business with a team that's been rigorously vetted and recognised by the tech giant itself. It signifies that our qualified team is entrusted with managing your marketing strategies and has extensive experience handling Google PPC Ad budgets well exceeding £10,000 per month.

But it's more than just a badge of honor, it's a testament to our unwavering commitment to excellence. As a Google Approved Partner, we not only meet but exceed the stringent standards set by Google for performance, client satisfaction, and innovation. This partnership grants us exclusive access to the latest industry insights, beta features, and cutting-edge tools that can elevate your campaigns to new heights.

So, when you entrust us with your ads management, you're not just hiring another PPC agency, you're gaining a strategic ally armed with the most up-to-date expertise. We're not just keeping pace with the digital landscape, we're at the frontend of it. Your success is our goal, and as a Google Approved Partner, we're equipped with the knowledge, skills, and resources to keep you at the forefront of the digital market. Ready to harness the full power of Google's advertising ecosystem? Click below to get in touch, and let's explore how our Google Approved Partner status can drive your business towards digital dominance. Don't settle for mediocrity when excellence is just a click away.

Why Choose DDA As Your PPC Agency

Our commitment to exceptional outcomes and client success sets us apart. We've achieved remarkable results for our clients, including significant increases in website traffic, online sales, click-through rates, conversion rates, e-commerce revenue, app downloads, lead quality, and return on ad spend (ROAS).

Our Team

Our dynamic, skilled team of digital marketing professionals, including PPC specialists, SEO experts, and web designers and coders, ensures your success.

Customer-Focused Approach

We prioritise your needs and goals at every stage of the project, building strategies that align with your objectives.

Transparency & Communication

We maintain transparency and provide regular updates on campaigns, addressing any questions and concerns promptly.

Efficiency & Integrity

We operate with a sense of urgency, meeting project deadlines, and maintaining honesty and integrity in all our dealings.

Proven Success

With a history that traces back to 2008, we have assisted businesses from diverse industries in achieving exceptional outcomes through customised PPC management services. Over the years, we have accumulated a wealth of knowledge and experience, successfully handling both PPC and SEO advertising for our valued clients. Plus as Google Approved Partners you know our team has the skills and experience of managing over £10k ad budgets monthly.

Set off on your online adventure with just a click have DDA by your side, it's a step forward worth making - get ready for a truly enriched marketing experience!

Maximise Your Brand Exposure

Expand Your Reach And Influence Both Local and Nationwide

Delivering Successful PPC Campaigns Throughout The UK

At DDA, our expertise extends beyond our local Scottish clients to offer comprehensive Google PPC services throughout the entire UK. We take immense pride in our track record of delivering successful pay-per-click campaigns for clients spanning various industries and sectors across the country. Our team's commitment to excellence has consistently resulted in remarkable outcomes, with clients experiencing tangible and impressive results. Whether you're in car sales or parts, construction or building trades, property, renewables, training, electronics, engineering, B2B services, or B2C services, our proven PPC strategies can significantly impact your online presence and profitability. Trust DDA to help your business thrive and succeed in the dynamic world of digital marketing.

Ready to Elevate Your Online Presence?

Begin your journey towards PPC excellence with DDA, your trusted UK-wide PPC agency. Taking that first step is as easy as clicking below to request your free proposal, or you can reach out to us directly by calling 0800 118 2411. You can also click here to send us your inquiry. Our team of skilled professionals at DDA is ready to help you establish your brand as a leading authority in your industry. Let's start a conversation today and explore how we can turn your vision and goals into reality by being found at the top of Google searches for your services or products.

PPC FAQs

Some questions often asked around PPC (Pay-Per-Click Advertising). Please have a look through the answers, and if you need anything further, please reach out to us for a chat for more help.

What does PPC stand for?
PPC stands for pay-per-click, a form of digital advertising where advertisers pay a fee each time their ad is clicked. This model allows businesses to attract traffic to their website in a targeted and cost-effective way. Instead of trying to “earn” visits organically, PPC ensures you can quickly place your message in front of the right audience. It’s a powerful tool to drive instant visibility, generate leads, and ultimately boost sales.
How does pay-per-click work?
PPC works by allowing businesses to bid on specific keywords or audiences. When a user searches for a term or fits the targeting criteria, your ad is displayed. You only pay when someone clicks on your ad. For instance, if your ad costs £1 per click and 10 people click on it, you pay £10. This model is efficient because you’re paying only for actual engagement, making it a measurable and performance-driven advertising method. But once your daily ad budget is used up your ads won't show again until the next day, unless you look at increasing your ad budget to always show your ads when people are searching for them.
What is PPC in digital marketing?
PPC is a cornerstone of digital marketing, offering a way to pay for traffic to your website. Unlike traditional advertising, PPC allows you to target specific audiences based on keywords, demographics, and behaviours. This makes it an effective strategy to gain immediate visibility, whether you’re promoting a product, service, or brand. It’s particularly useful for businesses looking to maximise their return on investment through targeted campaigns.
Is PPC only Google Ads?
While Google Ads is the most popular PPC platform, it’s not the only one. Other platforms like Microsoft Ads, Facebook, Instagram, LinkedIn, and YouTube also offer pay-per-click models. These platforms allow businesses to reach audiences in different ways, whether through search, display, or social media ads. Choosing the right platform depends on your target audience and campaign goals. as we are Google Approved partners we specialise in PPC ads across the Google network.
Is PPC cheaper than SEO?
PPC and SEO have different cost structures and purposes, making direct comparisons challenging. PPC can appear more expensive because you pay for every click, with costs varying depending on the competitiveness of your keywords. However, it offers immediate results and is scalable, making it ideal for businesses that need quick visibility and leads.

On the other hand, SEO is often more cost-effective in the long run, as it builds sustainable organic traffic without the need for ongoing ad spend. However, SEO requires time and continuous effort to achieve and maintain rankings, so the upfront investment may seem significant before you see results.

Ultimately, neither is strictly "cheaper", PPC can deliver faster results but at a recurring click cost, while SEO takes time to generate momentum but pays off with long-term benefits with no click cost. A hybrid approach, using both PPC and SEO, often yields the best results by combining immediate impact with sustainable growth.
Why is PPC so expensive?
PPC costs vary depending on factors like industry competition and keyword demand. For example, industries such as legal services or finance often have higher cost-per-click (CPC) rates due to fierce competition. Additionally, the auction model used in PPC means that as more businesses bid on the same keywords, the prices increase. While PPC can be costly, it offers unmatched precision in targeting the right audience, making it a worthwhile investment when managed correctly.

However, ad costs shouldn’t be viewed in isolation but rather in the context of your return on investment (ROI). For example, even if a keyword costs £100 per click and your conversion rate results in £100 per lead, if that lead becomes a client with an average sale of £4,500-6,500, PPC becomes a highly cost-effective solution. Conversely, if you’re paying £100 per conversion but your product or service only generates £200 in revenue, it’s worth reconsidering if PPC aligns with your business model or whether your strategy needs adjusting. The key lies in calculating whether the lifetime value of a customer justifies the investment, ensuring PPC delivers meaningful growth for your business and it is in fact a great business investment and not expensive then at all for your business – so you should always consider this factor into your workings and plan.
What is an example of a PPC ad?
Imagine you own a florist and run a PPC ad for "same-day flower delivery." When someone searches for that term, your ad appears at the top of the search results. If 20 people click on your ad at a cost of £1 per click, you pay £20. If five of those clicks lead to sales worth £200-300, your ROI is high, showcasing the power of PPC in generating measurable results.
Is it worth doing Google Ads?
Absolutely. Google Ads offers a cost-effective way to reach a vast audience actively searching for products or services like yours. It’s flexible, allowing you to control your budget and adjust campaigns in real time. Whether you’re a small business or a large corporation, Google Ads provides unparalleled visibility and opportunities to drive sales and leads.
How many Google ad types are there?
Google provides nine primary ad types: Search, Display, Shopping, Video, App, Discovery, Local Services, Performance Max, and Smart campaigns. Each ad type serves a distinct purpose, from targeting users actively searching for specific products or services to building brand awareness through display or video ads. The best choice depends on your campaign objectives and target audience.

As Google continues to update its systems, the focus remains heavily on Search ads, as it's ideal for capturing users actively looking for your service or keywords. With the integration of AI-driven tools, campaigns are now more optimised and efficient, helping businesses source and deliver the best ads for their goals. These advancements ensure better performance and increased ROI for your marketing efforts.
Which Google campaign type is best?
Search campaigns are often the most effective for driving sales, leads, or website traffic. These text-based ads appear on search results pages, targeting users actively looking for specific products or services. However, the best campaign type for you depends on your objectives. For brand awareness, display or video campaigns might work better, while Performance Max offers an all-in-one solution across multiple Google channels enhanced by AI technology now.
How much does PPC management cost in the UK?
PPC management fees in the UK typically range from 10% to 20% of your ad spend or fixed monthly rates. For example, management might cost from £500 per month for budgets up to £1,500, or £1,000+ for larger budgets over £10,000. These fees cover strategy, campaign setup, monitoring, and optimisation, ensuring you get the best return on your investment. For all brand-new ad campaigns, it is standard practice to charge an initial setup fee to cover the time and effort required to get your ads up and running effectively.
How much do Google Ads cost per month in the UK?
Monthly costs for Google Ads in the UK vary widely depending on your industry and goals. Small businesses may spend £1000 to £2,500 per month, while larger businesses can allocate £10,000 or more. With average CPCs ranging from £1 to £30 based on keywords and competition, a tailored strategy is essential to maximise your budget which will be fully bespoke to your own requirements for the market your business is in and it's competition.
How much is a PPC budget per month?
On average, businesses invest between £2,500 and £10,000 per month on PPC campaigns, with larger organisations allocating £20,000 or more. Your budget should align with your industry’s CPC rates, campaign objectives, and desired outcomes to ensure a strong return on investment (ROI).

However, PPC is not a quick fix or a short-term solution (though it does offer the fastest route to getting your ads to the top of Google), as time is required to optimise the ads for improved performance and more cost-effective clicks. You should ensure you approach PPC with a responsible and realistic mindset, understanding the importance of committing to the necessary budget and timeframe to achieve meaningful results, and the associated costs, including initial campaign setup fees, ongoing click costs, and monthly PPC management fees. We strongly recommend planning for at least six months of consistent investment to give your campaigns time to generate meaningful data, establish performance trends, and allow for proper optimisation. PPC campaigns thrive on this data to improve over time, resulting in better targeting and cost-efficiency.

If you're unwilling or unable to commit to this kind of timeframe and budget, dipping your toe in for just a month or two it will likely not deliver the results you want. In fact, starting and stopping prematurely can make the entire process ineffective, wasting both time and money. When approached with the right strategy and budget, PPC can be a transformative tool for your business's growth, but it requires patience and commitment to see the best results.
What is a good monthly budget for Google Ads?
For small and local businesses, a budget of £1,500 to £5,000 per month is recommended. Mid-sized businesses typically spend £5,000 to £20,000, while larger enterprises often allocate £20,000 to £50,000 or more. Your budget should reflect your goals, whether driving sales, leads, or brand awareness for your industry and sector the ads are to perform within.
What is a good click-to-conversion rate for Google Ads?
The average Google Ads conversion rate is 3.75%, but a good rate exceeds 5%. Top-performing campaigns often achieve rates of 10% or higher. A skilled PPC agency can optimise your campaigns to outperform these benchmarks over time, ensuring higher conversions and a better return on investment leading to less costs per clicks. For example some of our clients ppc work has seen over 14-16% conversion rates from their campaigns which is an excellent rate of return.
What is the difference between a campaign, ad group, and ad?
In Google Ads, a campaign sets the overall goals and budget. Within campaigns, ad groups organise similar ads and keywords. Each ad group contains multiple ads targeting the same theme, and you should aim for 3 ads within each for best performance. For example, a campaign might focus on "Home Decor," with ad groups for "Furniture" and "Lighting," each containing specific ads tailored to those product or service types.
What are the advantages of using Google Ads?
Google Ads offers instant visibility, precise targeting, and measurable results. It enhances brand awareness, outranks competitors, and drives high-quality leads. Unlike SEO, which takes time, PPC delivers faster results, making it a vital tool for businesses aiming to grow their online presence and achieve their marketing goals. With the right budget, your PPC ad can appear at the top of Google’s first page within just a few days of your campaign going live.
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