The company has grown well over the last number of years, but they felt something was lacking. Their old website was not a true image of the business, and they needed to reinforce their brand and get it to a level they were proud of. They are leaders within their sector and their moneyless canteen solutions are in high demand, as the best solution for providing fresh food and drinks to your customers and workforce.
Needing to up your game and get your message over to new customers can be a scary time for some business owners. It is the thought of change that controls a lot of decisions not to go ahead. But, when the business reaches that stage, you really owe it to yourself to have a look over the brand image, and make sure it is still attractive and helping you win more sales and reach your goals.
The marketing of the business online wasn't great in the past. They knew they had to change something to allow new doors to open and take them onto the that next level. They had played around with some marketing themselves in-house and it just wasn't giving them the desired results.
So the objective of this project was clear as the business wanted to highlight more all it's latest services and products, and be found in these online when people are searching. The message had to show to these new viewers to the site, then the benefits of using these services, and everything Abercromby had to offer - but now in a more professional solution.