Organic SEO is one of the hottest buzzwords in the world of digital marketing. Simply put, organic SEO is the array of non-paid methods that ranks your website higher in search engines.
That’s essentially what organic SEO means, when we’re discussing expanding your reach. You aren’t trying to take artificial shortcuts, like paying for Facebook followers, or buying positive product reviews. Rather, you’re trying to earn an audience the old-fashioned way.
That takes more time, more effort, and more resources, but the results are cleaner, and more permanent than what you would get if you just threw money at it, and hoped for the best.
So, if you want to organically grow your website, here are some tips you should take to heart.
Target your web pages
Too often, designers will attempt to appeal to the broadest possible audience in order to court more followers, and more traffic. However, instead of casting a wide net, you get better results by fishing a smaller, denser pond and this is what the more experienced marketing agency should be helping you with.
Put another way, you should find a niche your website will appeal to, and which will follow your business loyally. You have to know who you’re aiming your website at, and get a sense of what they want, if you’re going to persuade them to bite down on your hook. Once you have them hooked, though, they’ll keep coming back for more.
Produce great content
It seems obvious, but too often web designers forget that the key to growing their audience is to actually have great content on the website. You can do all the social media sharing, networking, and search engine optimisation tweaking you want, but if you don’t have content people want, it won’t make any impact.
So before you ask how to grab a bigger market share, ask what it is you’re producing. Make sure it’s good, because the content you’re making is the whole reason someone will take an interest in your business in the first place.
Interact with your audience
Websites aren’t static things that exist in an air-tight, glass case. They are places where you can talk directly to your audience. Not only that, though, but audiences expect you to interact with them. Even if it’s just answering their comments in a quick and professional manner. If you have social media pages linked to your website, though, communication becomes even more important. So remember, make your website into a conversation, instead of a billboard or a soap box to shout about what you offer.
Your first reaction may be why do I need more than one website? Think of it as doorways and the more routes into your company’s services or products then increases the footfall you receive. Having dedicated landing pages which are directed fully with content to just that one service or product you offer gives you not only a better page score via Goggle for the page rank, but the viewer who finds the page is more likely to interact with your site as you are giving them right there what they came looking for. Sometimes all it takes is a new blog post to get people curious and for them to wander over to your website to see what you’re all about.
Organic SEO may be a slower process to make your website rank higher than paid for Google Adwords listings, but it is a sure bet in the long term. For more information on organic SEO and how it can help you get in touch today we would love to have a chat with you on 0800 118 2411.
A great way to get your brand message across to the public is with vehicle wraps. They not only highlight your brand in a very professional way, it gives you exposure in the local area that you want to gain more business in. A branded vehicle when designed well can showcase what is best about… View Article
When was the last time you had a website redesign? Every single business that has any online presence needs to ensure that their website is constantly up to date, providing everyone who visits that website with a unique and rewarding browsing experience that’s going to encourage them to become repeat visitors. The world of technology… View Article
Are you looking for web design in Glasgow? As one of the UK’s most diverse cities, Glasgow is a great place in which to do business. Whether you are a start-up or an established large corporate company, the importance of professional web design can never be underestimated. With a high population of digital natives and… View Article
A responsive website design is one of the best pieces of tech you can utilise in 2018. Many people who initially owned websites required users to access their sites through desktops. However, it’s important to note that nowadays many people own smartphones and other mobile devices. Since web users want to access various sites from… View Article
Organic SEO is one of the hottest buzzwords in the world of digital marketing. Simply put, organic SEO is the array of non-paid methods that ranks your website higher in search engines. That’s essentially what organic SEO means, when we’re discussing expanding your reach. You aren’t trying to take artificial shortcuts, like paying for Facebook… View Article
Magento is one of the foremost online commerce systems available anywhere in the world today. According to the Built-With website (https://trends.builtwith.com/shop), on a global basis, 787,947 websites have used the Magento eCommerce system to drive their web-based stores. The majority of online stores use the original version: Magento 1. But given the huge success of… View Article
These days, catching the attention of your customers is a tricky business. More people are finding new companies and new products through the internet, and it does not take a genius to work out that the internet is fast becoming the brand new marketplace, with eCommerce companies already leading the way in how a vast… View Article
An online presence is now an essential part of every business. No matter what size of company you are online is an open market and you can compete against businesses of all types. It’s the same for all industries including recruitment, automotive, household goods, professional services or products, if you ignore the importance of the… View Article