Why eCommerce matters for every business

12 Jun 2018

An online presence is now an essential part of every business. No matter what size of company you are online is an open market and you can compete against businesses of all types. It’s the same for all industries including recruitment, automotive, household goods, professional services or products, if you ignore the importance of the online world, you will inevitably get left behind. Even businesses who do most of their trading via word of mouth or offline marketing can still benefit from investing in things like eCommerce website. There are now a range of easy to use and very user-friendly packages available, meaning even those without any formal tech skills can manage their online marketplaces in no time at all.

Getting a professional marketing agency to build you a bespoke shopping site will deliver so many other advances if you make the right choice and pick an agency who can provide you with the success you need. Though this can be one of the most expensive options, it does also mean that you can be specific about the overall design, functionality and feel of your website. If this is not a viable option for you, there are several simple but effective eCommerce website design tools available.

WooCommerce

With mostly positive reviews across the board, online retailers have been reaping the benefits of this simple, intuitive and effective marketplace tool for years now. When building your custom shop in WooCommerce website, experts will be able to create the shop design in a style you want and like. This platform is part of WordPress platform so is super easy for your to update and manage with a brilliant CMS at it’s core.

Magento

Another big name in the world of eCommerce is Magento. Using this tried and tested platform allows for much more control throughout your shop, including the feel and it’s performance. Both Magento 1 and Magento 2 are worth considering if you’re are serious business owner who is looking for the most professional solution for your online shop. Features such as catalog management, improved SEO and simple payment, checkout and shipping options mean Magento is simple to use for both customers and businesses to advertise their services or products on.

Which is right for me?

This will depend on your budget, how complex you need your eCommerce website to be and how comfortable you are with using and managing an online shop. Also your own custom specifications on for example currencies, delivery UK or worldwide, promotions, multiple categories, complex or simple products will decide the best solution.

No matter which system best suits your own needs, the newly completed online shop will allow you to elevate your customers’ online shopping experience to the next level and let you gain more sales. For more information on which kind of online shop would be best for you get in touch today, we would love to have a chat with you on 0800 118 2411.

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