A closer look at Google Adwords and its benefits

19 Jun 2018

These days, catching the attention of your customers is a tricky business. More people are finding new companies and new products through the internet, and it does not take a genius to work out that the internet is fast becoming the brand new marketplace, with eCommerce companies already leading the way in how a vast digital presence can boost a business. But how does it work for you? Thousands of companies operate through the internet, and it takes a cleverly crafted marketing campaign to make you stand out against your local competitors – one of the most important ways you can stand out is by making use of Adwords.

What is Google Adwords?

Google Adwords lets you choose how you reach your customers. It makes advertising your company faster than ever, by targeting specific customers based on their needs and preferences. You pay a fee in order to advertise your company through Google advertisements, opening you up to presences on general Google searches and Google subsidiaries, such as YouTube. Partly based on cookies and search engine keywords, your investment in these ads ensures that the customers being reached by your adverts are ones that are more likely to show interest in your product or service. Adwords is also available on a local, national and international scale, opening up your business to brand new markets across the globe, all through a digital platform that could vastly decrease your average marketing costs over time, if you are still using older traditional advertising routes, like magazine and newspaper adverts for example.

But why should your company be using Adwords?

Not only are you investing in the growth of your company, but the advertising works as part of a PPC (pay-per-click) marketing scheme, which ultimately directs more traffic towards your company through clicks to your website. It also offers a wide variety of services that can ensure the continued growth of your company, including a call button to allow direct contact between the customer and the company, aiding in expansion of online sales and your general customer base. Adwords appeal directly to customers who are more likely to purchase products from your company, as the ads appear when the customer is searching for a related item. With over 3 billion internet users searching every single day, Google Adwords puts your brand first and opens you up to a whole new audience.

The benefits of Google Adwords

Perhaps the most significant benefit of Google Adwords is that it generates results quickly. Traditional digital marketing often takes longer to implement and show real results. For example, organic SEO takes some time to gain traction, as it relies heavily on an individual actually searching, primarily using keywords. In comparison, ads can deliver fast results by automatically searching out consumers considering related items to your products. Google’s use of technological development, particularly with innovation in data science and collection, means that your company can start advertising to the right people on any platform you desire, almost instant.

A well managed Adwords campaign helps take the uncertainty out of advertising and can help you reach brand new customers quicker, easier and more efficiently than ever before. You also stay in control of your marketing financially, while helping to grow your business. For more information on your own Google Adwords campaign get in touch today, we would love to have a chat with you on 0800 118 2411.

Why eCommerce matters for every business PREV Ongoing customer support for Magento 1 platforms announced NEXT
24 Jul 2018

Why your website needs a redesign

When was the last time you had a website redesign? Every single business that has any online presence needs to ensure that their website is constantly up to date, providing everyone who visits that website with a unique and rewarding browsing experience that’s going to encourage them to become repeat visitors. The world of technology… View Article

3 minutes / Read More
21 Jul 2018

Web Design in Glasgow

Are you looking for web design in Glasgow? As one of the UK’s most diverse cities, Glasgow is a great place in which to do business. Whether you are a start-up or an established large corporate company, the importance of professional web design can never be underestimated. With a high population of digital natives and… View Article

3 minutes / Read More
17 Jul 2018

Make your website responsive – it’s 2018

A responsive website design is one of the best pieces of tech you can utilise in 2018. Many people who initially owned websites required users to access their sites through desktops. However, it’s important to note that nowadays many people own smartphones and other mobile devices. Since web users want to access various sites from… View Article

3 minutes / Read More
9 Jul 2018

Tips Using Organic SEO to Grow Your Website

Organic SEO is one of the hottest buzzwords in the world of digital marketing. Simply put, organic SEO is the array of non-paid methods that ranks your website higher in search engines. That’s essentially what organic SEO means, when we’re discussing expanding your reach. You aren’t trying to take artificial shortcuts, like paying for Facebook… View Article

4 minutes / Read More
27 Jun 2018

Ongoing customer support for Magento 1 platforms announced

Magento is one of the foremost online commerce systems available anywhere in the world today. According to the Built-With website (https://trends.builtwith.com/shop), on a global basis, 787,947 websites have used the Magento eCommerce system to drive their web-based stores. The majority of online stores use the original version: Magento 1. But given the huge success of… View Article

3 minutes / Read More
19 Jun 2018

A closer look at Google Adwords and its benefits

These days, catching the attention of your customers is a tricky business. More people are finding new companies and new products through the internet, and it does not take a genius to work out that the internet is fast becoming the brand new marketplace, with eCommerce companies already leading the way in how a vast… View Article

3 minutes / Read More
12 Jun 2018

Why eCommerce matters for every business

An online presence is now an essential part of every business. No matter what size of company you are online is an open market and you can compete against businesses of all types. It’s the same for all industries including recruitment, automotive, household goods, professional services or products, if you ignore the importance of the… View Article

3 minutes / Read More
7 Jun 2018

Why Website Content is King!

It might even be the catchphrase of the digital era – content is king. But why? In this article we take a look at exactly why if you are operating online, your business or marketing strategy might live or die by the quality of your content. The attention grabber Content can perform many different functions… View Article

3 minutes / Read More

Do you need a marketing agency that focus on driving results?
Our experience in design, web and seo marketing is perfect for growing brands.