A closer look at Google Adwords and its benefits

19 Jun 2018

These days, catching the attention of your customers is a tricky business. More people are finding new companies and new products through the internet, and it does not take a genius to work out that the internet is fast becoming the brand new marketplace, with eCommerce companies already leading the way in how a vast digital presence can boost a business. But how does it work for you? Thousands of companies operate through the internet, and it takes a cleverly crafted marketing campaign to make you stand out against your local competitors – one of the most important ways you can stand out is by making use of Adwords.

What is Google Adwords?

Google Adwords lets you choose how you reach your customers. It makes advertising your company faster than ever, by targeting specific customers based on their needs and preferences. You pay a fee in order to advertise your company through Google advertisements, opening you up to presences on general Google searches and Google subsidiaries, such as YouTube. Partly based on cookies and search engine keywords, your investment in these ads ensures that the customers being reached by your adverts are ones that are more likely to show interest in your product or service. Adwords is also available on a local, national and international scale, opening up your business to brand new markets across the globe, all through a digital platform that could vastly decrease your average marketing costs over time, if you are still using older traditional advertising routes, like magazine and newspaper adverts for example.

But why should your company be using Adwords?

Not only are you investing in the growth of your company, but the advertising works as part of a PPC (pay-per-click) marketing scheme, which ultimately directs more traffic towards your company through clicks to your website. It also offers a wide variety of services that can ensure the continued growth of your company, including a call button to allow direct contact between the customer and the company, aiding in expansion of online sales and your general customer base. Adwords appeal directly to customers who are more likely to purchase products from your company, as the ads appear when the customer is searching for a related item. With over 3 billion internet users searching every single day, Google Adwords puts your brand first and opens you up to a whole new audience.

The benefits of Google Adwords

Perhaps the most significant benefit of Google Adwords is that it generates results quickly. Traditional digital marketing often takes longer to implement and show real results. For example, organic SEO takes some time to gain traction, as it relies heavily on an individual actually searching, primarily using keywords. In comparison, ads can deliver fast results by automatically searching out consumers considering related items to your products. Google’s use of technological development, particularly with innovation in data science and collection, means that your company can start advertising to the right people on any platform you desire, almost instant.

A well managed Adwords campaign helps take the uncertainty out of advertising and can help you reach brand new customers quicker, easier and more efficiently than ever before. You also stay in control of your marketing financially, while helping to grow your business. For more information on your own Google Adwords campaign get in touch today, we would love to have a chat with you on 0800 118 2411.

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