Bringing brands together under one roof

Client problem:

A fast moving business whose brand was lagging behind.

Connect 4 Recruitment London is a full service recruitment firm that manages thousands of key recruitment challenges for businesses of all sizes in a whole range of different sectors.

When Connect 4 came to Domain Design Agency, their brand identity was disjointed because it hadn’t kept up with the evolution of their business. The business had grown rapidly and each time they moved into a new sector there wasn’t time to build the brand architecture they’d have liked.

Brand identity is hugely important for businesses like Connect 4, but like many big businesses, they’d been too busy building their business and keeping their clients happy to worry about branding.

They came to Domain Design Agency knowing their brand needed to reflect their new business model but couldn’t compromise the strength of their original branding.

DDA Solution:

Looking to the future yet mindful of the past.

Branding stays strong by having a strategy that enables a business to grow and evolve. Connect 4 needed to reconnect with this strategy.

When they came to Domain Design Agency we looked at their whole range of logos, websites and marketing material with a view to creating a synergic brand image that represented their new values.

We started with a simple Home Page design that, thanks to our listening and interaction with the client ticked their boxes pretty much first time. This provided the core of the remainder of our work together.

The shared vision we enjoyed with Connect 4 has taken our remit far beyond their website and we now work across various brands and media to keep their image and message strong and clear, both locally and nationally.

Branding stays strong by having a strategy that enables a business to grow and evolve. Connect 4 needed to reconnect with this strategy.

Outcome:

A brand on which to build an even better future.

The new website branding has hit the mark with both our client and theirs. They now have a professional, united image to take their business forward. And the great news is, not only was the new website attracting more visits, but visitors were staying on the website for a much longer period of time. Here’s just a glimpse of some of the stats from the few months after the SEO campaign was complete:

mobiles iphones and smart phone usage

tablets ipads and other tablet usage

What we also noticed on the new website overall was not only was it attracting more visits but visitors were staying on the website for a much longer period of time. First few months of new website results after seo campaign was complete was:

Client Review

Read What A Client Says
About Our Services.

“Domain Design were the only agency that when looking for a web designer delivered a complete service. They took an interest in what I wanted and came back with some fantastic, creative ideas. I have been blown away by the level of service and attention they have given myself and my staff. I have recommended them to many colleagues and will continue to do so.”

Tim Day Connect 4 Recruitment

WORK INCLUDED NEW WEBSITES LOGO DESIGNS EXHIBITION STAND BROCHURE FOLDERS PRESENTATIONS STATIONERY

Find out how Connect 4 worked with DDA to create a holistic brand image that got immediate results. Let’s chat...