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Ongoing Company Growth Through Online Marketing

Challenge:

A growing company keen to look beyond their known network

This case study is about a company that was successful in its own right, but the owner/founder knew inside himself that he could take his business to new heights. In order to do so, he knew he needed a brand overhaul.

This situation is always a bit frightening for a business owner. You’re aware that your existing clients know you as you are, so you don’t want to change too much. On the other hand, you know that to attract the new clients you want, you need something different to get their attention.

This means getting a new look. But more than that, this company was relying on offline promotion to get leads and they were all too aware that it was time to get themselves online and get it right. That way they could secure the leads they wanted and needed.

The objective here was threefold. Don’t upset their existing clients; position themselves for the high-end clients they wanted and to start to get SEO really working in their favour.

Solution:

Listen, plan, act

Like all of our work at Domain Design Agency, the journey with Aerial started by listening. We worked with the client to really understand their existing customer base, to get a clear picture of the new clients they wanted to attract and also drilled down on what makes them so special.

Armed with this information we reviewed their existing website to see why it mightn’t be working and to make justifiable and logical recommendations for the way ahead.

Starting with structure, we made the new website fit the sales process that would convert their new audience. We also included Case Studies to their story, which really brings their service to life.

When it comes to SEO, we conserved all the good bits from their old website and put in place a strategy that would help them get more leads from a much wider audience.

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Since having our SEO plan instilled into the website & promoting the main keywords, the company have enjoyed great growth from which they are so thankfull for the marketing plan we created and managed for them.

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Outcome:

Far-reaching, fast results

Since the SEO plan kicked in, the team at Aerial has enjoyed great growth. And the best news is that these results were seen very quickly. In the first 3 months the client obtained Top 3 positions for their keywords:

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These results got Aerial in front of a whole new audience that was busy searching for and ready to buy their service.

The website took the news far and wide:

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It attracted users on a range of devices, which had never happened before. And as our plan goes deeper, the results will only get better.

Client Review

Read What A Client Says
About Our Services.

“Aerial Access Services have used Domain Design Agency for a number of years. All their work is to a high and professional standard, Domain Design has always worked well with Aerial Access Services and helped out our business with all our branded marketing material including website, emails, exhibition stands, flags and printed brochures.”

Stephen Murphy Aerial Access Services

WORK INCLUDED WEBSITES SEO STRATEGY STATIONARY BROCHURES

Find out how Aerial Access Services reached out to a whole new audience online.