This case study is about a company that was successful in its own right, but the owner/founder knew inside himself that he could take his business to new heights. In order to do so, he knew he needed a brand overhaul.
This situation is always a bit frightening for a business owner. You’re aware that your existing clients know you as you are, so you don’t want to change too much. On the other hand, you know that to attract the new clients you want, you need something different to get their attention.
This means getting a new look. But more than that, this company was relying on offline promotion to get leads and they were all too aware that it was time to get themselves online and get it right. That way they could secure the leads they wanted and needed.
The objective here was threefold. Don’t upset their existing clients; position themselves for the high-end clients they wanted and to start to get SEO really working in their favour.